IneoQuest Technologies, a global leader in video analytics and service assurance solutions that enable video providers to monetize the video experience, has released Endpoint Analytics SDK, giving Video Service Providers (VSPs) real-time visibility into the customer experience by delivering behavioral and operational data directly from endpoint devices to IneoQuest’s Audience Measurement Platform for Adaptive Streaming (AMP ASM). The Endpoint Analytics SDK is a feature rich lightweight client proxy software library that’s easily integrated into a VSP’s media player.
Integrating the Endpoint Analytics SDK with IneoQuest’s comprehensive suite of video analytics and service assurance products for Multiscreen and OTT provides VSPs with complete visibility into video streaming quality along with the necessary information to understand the customer’s behavior when impacted by service issues, said IneoQuest. The complete solution allows VSPs to unlock the revenue potential of video and deliver the best customer experience across all endpoint devices. Endpoint Analytics SDK enables VSPs to correlate operational issues to the consumer’s behavior in real-time to undertstand quality issues better. IneoQuest added that this level of comprehensive analytics reduces the mean-time-to-resolve (MTTR), helps control OPEX and increases customer satisfaction.
Joel Daly, Senior Director, Product Management and Marketing, IneoQuest
We don’t believe that switching CDN’s to solve quality issues is the optimal approach to improving the customer experience. Our approach is to provide real-time visibility into what is causing quality issues in the network and the video stream and fix those issues before they negatively impact the customer viewing experiences. We are very excited to launch our Endpoint Analytics SDK to help address the growing market need for visibility into end device consumption of OTT content. We believe our video analytics solution is a game-changer in the industry as it correlates operational and behavioral data providing a completely new framework for monetization and proactive churn management.
