Expway announced that the company has successfully completed the demonstration of its LTE Multicast Middleware on iOS - eCast this week at their head office in California. The eCast middleware is a device software that controls the LTE modem and provides application developers means to access LTE Multicast services easily, for both live video and file downloads, said the company.
According to Expway, LTE Multicast allows carriers to off-load a large percentage of their video and data traffic, citing that the technology is capable of reducing video traffic traffic by 12%, simply by caching the 20 most viewed videos on the devices via LTE Multicast. As video traffic is expected to reach 70% of total traffic, service providers can leverage on LTE broadcast to optimize their networks while enhancing subscribers streaming video experience. Expway also cited that the LTE Multicast can revolutionize mobile video advertising with its ability to deliver HD-quality ads with no buffering, at very competitive costs.
Expway said that the demonstration was run on a fully fledged LTE Multicast network which comprises a LTE Multicast server, a software packet core network (EPC) and eNodeB with the LTE Multicast signal received via a LTE Hotspot and redistributed over Wifi to an iPad Air 2.
Claude Seyrat, CEO of Expway Corp
As per today, LTE Multicast deployments rely heavily on Android devices but there is a clear market demand for LTE multicast on all the other major operating systems such as iOS, Windows, and Linux as well. This is required now when future platforms will include all car devices, smartphones, mobile hotspots, set-top-boxes and so forth. Expway’s unique value proposition is the ability to provide multicast on any LTE modem, on any type of device and on any operating system.
