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Korea Telecom Launches IPTV Service in Thailand via Partner 3BB TV

A Thai family watches a program provided by 3BB TV’s GIGATV, an IPTV service developed on KT’s olleh TV platform. A Thai family watches a program provided by 3BB TV’s GIGATV, an IPTV service developed on KT’s olleh TV platform. Image Credit: KT

KT Corporation has successfully launched its IPTV service in Thailand, via its partner 3BB TV Co. Ltd, an affiliate of Jasmine Group. 3BB TV will connect the service with its ultra-speed Triple T Broadband internet connection.

For the launch of 3BB’s new IPTV service, KT enabled 3BB TV to cover all areas of an IPTV operation. KT provided its olleh TV platform and technology, which include IPTV and OTT solutions, technologies for optimal content-delivery network, advertisement and channel-suggestion services, and end-to-end quality management.

Based on market research findings, new TV service functions were tailored to the local conditions. KT found that most Thai families have more than four members, and so 3BB GIGATV provides up to six IDs for individual use on each TV. 

KT’s media operation center in Seoul will remotely oversee 3BB’s service and support its system management. KT is planning to expand its role into that of a managed service provider in the days ahead.

Park Yoon-Young, President, KT Enterprise Business Group

This project is a new model of cooperation between KT and global partners specializing in media solutions, set-top box technology and other media business areas. Riding on its success in Thailand, KT will be able to expand its IPTV business to other Southeast Asian countries and further around the world.

Subhoj Sunyabhisithkul, President, 3BB TV

We launched our 3BB GIGATV service after consulting and development cooperation over 15 months since the signing of a memorandum of understanding. 3BB GIGATV will provide a differentiated and innovative service, laying the foundation for sustainable growth in the Thai media market.

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Author

Andrea Y. Lavannya is the Senior Editor and Vertical Analyst - Telco and Techco, at The Fast Mode. Andrea covers global telecom markets, operator revenue strategies and emerging business areas, and heads thought leadership development in areas relating to CSPs, MNOs, MVNOs, MVNEs and cable.

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