Telstra Broadcast Services (TBS) and BT have entered into an initial five-year strategic alliance to bring together each company’s global media network teams, pooling their vast network infrastructure and localised expertise.
The deal will increase TBS' global footprint by 50% and expand its customer-base to more than 170 broadcast and media organisations worldwide. As part of the deal, customers of both TBS and BT will have access to the best unified operations of the two Global Media Networks via a product offering headed up by Telstra, including key Asia-Pacific regions with India, Malaysia, and Hong Kong, and other countries.
Customers will benefit from Telstra’s high-capacity media networks, generating expanded reach and distribution of their content. This will be supported by an increased local team in APAC and access to the broader suite of TBS products and services, including field services, special events teams, and broadcast operations centers in Sydney, Melbourne, Hong Kong, London, and Pittsburgh.
Telstra and BT customers will continue to access the same high-quality media delivery service with the additional opportunity to drive greater global reach and visibility of their content.
TBS is continuing to build a strong team of media and broadcast specialists in the Asia-Pacific region to provide customers localised knowledge and support. To ensure a seamless experience for all customers, dedicated partner managers based locally in the APAC region will work closely with the team and BT customers.
For Telstra, the collaboration supports its ambition to grow its team, reach and investments in technology and innovation across APAC, the UK and other regions globally, a key tenant of its T25 strategy for growth.
added Clark
Karen Clark, Head of APAC at Telstra Broadcast Services
Our priority at TBS is to offer a world-class global content delivery service for our customers, including the largest distribution network with the most flexibility and options for organisations to connect to the world,
Faisal Mahomed, Director of Media & Broadcast and UK Portfolio Businesses, BT
We're excited about this collaboration and the opportunity to bring our customers greater content, reach and visibility by utilising the strength of both BT M&B’s and TBS' world-class content delivery networks,
