8x8 Inc, an integrated cloud contact center, unified communications and CPaaS provider, yesterday announced the 8x8 Omni Shield solution, allowing enterprises to proactively safeguard their customers from fraudulent SMS activity. The new SMS fraud prevention communication API is part of the 8x8 CPaaS portfolio, which helps enterprises drive business growth by integrating various communication channels, including SMS, voice, chat apps, and video interaction, to enhance customer experience.
The 8x8 Omni Shield solution, enriched with pre-built communication APIs, is seamlessly integrated with real-time messaging, across web and mobile applications, and proactively detects and prevents fraudulent activities through automated fraud alerts, real-time notifications, live traffic monitoring, and instant phone number assessments. Benefits include:
- Comprehensive, intelligent monitoring that decreases and blocks most Artificial Inflation of Traffic (AIT) attacks and may reduce monthly messaging expenses that arise from unwanted AIT activity.
- Real-time traffic analysis that tracks, detects and triggers alerts of potential fraud.
- Automatic detection and cancellation of messages from known fraudulent numbers.
- 8x8 CPaaS, which includes SMS, voice, chat apps, and video interaction, serves as a key enabler of business communications and customer experience in an ever-evolving digital transformation.
8x8 CPaaS is part of the 8x8 XCaaS™ (eXperience Communications as a Service™) integrated cloud contact center, business phone, team chat, video meetings, and SMS platform.
Stephen Hamill, General Manager, CPaaS at 8x8, Inc
The impact of SMS fraud, and the toll it takes on both customer experiences and a brand’s reputation, can be astronomical, not to mention incredibly costly. To meet the needs of our customers, we are constantly evolving our 8x8 CPaaS portfolio as we evaluate customer pain points and develop solutions that will deliver substantial business value. Delivering a solution that is truly game changing for our customers is our goal, and we are thrilled by early adopter results for our new Omni Shield solution, including an 80% reduction in fraud traffic.
Kevin Sugiarto, Senior Vice President of Product Strategic Integration at Privy
In an era of evolving digital threats, Privy relies on 8x8 CPaaS and its Omni Shield solution to keep our communication channels safeguarded. It's not just about preventing fraud; it's about protecting our brand's reputation, elevating our services, and delivering unmatched value to our customers. We're pioneering the establishment of a new standard of security and enhancing our customers’ experiences.
