3 Screen Solutions (3SS), leader in software for set-top boxes (STB), smart TV and multiscreen entertainment announces partnership with world-leading Canadian communication technology company TELUS to launch a new, next-generation TELUS entertainment service, based on the increasingly popular Android TV OS (Operating System).
The next-generation entertainment service offers over 400 channels, over 80,000 On Demand assets, and includes many popular third party streaming apps. Netflix, YouTube and Prime Video are pre-installed and deep-linked. Customers can also install their favorite streaming apps in Google Play Store. TELUS offers many of today’s compelling video service features: Additional to live TV, functions include restart, full nPVR, user profiles, 14-day EPG and zones for Sports and Kids.
Core to its strategy to deliver superior Android TV viewing, TELUS chose 3SS’ 3Ready Product Framework for its proven ability to provide a highly viewer-centric, customized UX. TELUS’ in-house team worked closely with 3SS’ UX experts to co-design, co-develop and collaboratively optimize the custom UX’s layout and functionality. By choosing 3Ready, TELUS TV customers enjoy attractive and intuitive content navigation, discovery and selection across content types and sources, all within a harmonious, branded experience. Meanwhile TELUS benefits from 3Ready’s flexibility, its ease of use, and the ability to co-create and make enhancements rapidly.
The co-created 3Ready Custom Launcher is TELUS’ reference UX that can be scaled and applied to additional service apps in the future which means TELUS can powerfully differentiate from its competitors, with enhanced ability to attract and retain customers, which is so business-critical in today’s fragmented video services market.
Among the service’s innovative UX features is users’ ability to re-order homescreen stripes/rails so that favorite apps appear first, and pinning favorite live TV channels for quick access to what’s airing now. Homescreen content recommendations are super-aggregated from all content sources.
4K Ultra HD Jade set-top box (STB) from VANTIVA, formerly known as Technicolor, which features next generation 16nm silicon, debuting the latest technology standards such as AV1 decoding. TELUS subscribers benefit from a powerful quad-core processor and Bluetooth 5.0 technology. JADE runs on the increasingly popular Android TV operating system that supports delivery of streaming video and music services, online gaming applications and Wi-Fi 6 capabilities.
ThinkAnalytics Think360 platform for personalized content discovery and viewer insights for its service. Think360 delivers increased viewer engagement and customer retention while enabling TELUS to perform real-time A/B testing. It places the power of content discovery outcomes in the hands of the TELUS team. In addition, TELUS benefits from the ability to track engagement KPIs, content intelligence metrics, and automated metadata enrichment for multiple languages.
The remote control for TELUS is powered by leading remote control manufacturer t4h. (Tech4home) and is equipped with the latest technical innovations and sustainability features. It is cast with 100% PCR ABS and has backlit buttons with laser etching technology, and a dual-sensor mechanism that activates the backlight system. With Voice Search and Display Assisted Setup for seamless TV pairing, this remote control makes home entertainment simple and easy. The Over the Air Download feature allows for wireless firmware and Universal Database (UDB) upgrades, ensuring that the TELUS remote will always be up to date.
