Totogi, the leading provider of public cloud-based SaaS software for telcos, announced the release of its innovative Churn Prediction Service.
This cutting-edge service utilizes machine learning (ML) to accurately predict impending subscriber churn, enabling telcos to proactively take actions that reduce customer loss and maximize ARPU growth.
Powered by AWS SageMaker ML models trained on telecom data, the service delivers real-time churn propensity scores at the individual subscriber level. Available via API call, any BSS or call center system can use the Totogi Churn Prediction Service, allowing communication service providers (CSPs) to leverage the service to invoke and personalize retention campaigns in real-time and effectively prevent subscriber churn. As the service is available on the public cloud and priced by usage, telcos of any size can take advantage of this powerful solution without the need to buy additional hardware nor install and maintain any software.
Totogi's Charging-as-a-Service customers will have exclusive early access to Totogi's Churn Prediction Service as well as other data science capabilities in 2023.
Danielle Royston, acting CEO of Totogi
Totogi's Churn Prediction Service takes us closer to our mission of empowering telcos to boost their monetization while building enduring relationships and value for their customers. Retaining a subscriber can cost up to 50 times less* than acquiring a new one for telcos. By predicting and reversing subscriber churn, telcos can retain subscribers and increase ARPU. We are excited to show the telco industry the significant benefits of this innovative service.
