EE today launched its campaign, Snakes, which includes a 30 second and 60 second ad featuring actor Kevin Bacon. The ad looks at Kevin as he watches a group of gigantic boa constrictor snakes slither in his home, illustrating how uncomfortable it can feel when your broadband just slithers along at peak times.
The ad, which will hit screens tonight during Coronation Street, reminds viewers that with EE’s Full Fibre Broadband, customers can be sure to get the peak time speeds they pay for.
The ad begins with a close-up of Kevin Bacon’s face as his eyes dart left and right in alarm, with a hissing sound growing louder and louder in the background. Suddenly, a gigantic boa constrictor appears on screen, slithering around the living room.
Unnerved, Kevin asks the viewers: "Have you ever asked yourself the question? Can you really count on your broadband, or does it slither along?". Kevin then continues: "or at peak times do things feel a little… constricted". The snake’s giant body begins to crush the home’s Wi-Fi router.
The ad shifts in tone as Kevin reminds viewers that with Full Fibre Broadband from EE, you’ll always get the speeds you’re promised. Kevin replaces the crushed router with an EE Full Fibre broadband router prompting the snake to slither out of the open window.
The 30-second TV advert, developed by EE’s advertising agency, Saatchi and Saatchi UK, goes live with a nationwide TV campaign on 4th November, during Coronation Street.
The campaign, planned and bought by Essence, will also run across out of home (OOH), video on demand (VOD) and social channels with edits and content developed specifically for digital.
Pete Jeavons, Marketing Communications Director
We all know just how frustrating it can be when you don’t get what you pay for. With our new broadband campaign, we wanted to remind our customers that they can count on EE and with our Full Fibre Broadband, they will always get the peak time speeds they pay for.
