Vserv, a leading mobile ad exchange from India that delivers smart data-led results to marketers, app developers, telcos and data partners, announced a new business evolution to its Smart Data platform and accompanying partnerships. The company unveiled a recent test campaign powered by its Smart Data™ platform with a leading mobile top-up company, witnessing a 5X increase in conversion rate.
According to Vserv, the company's mobile marketing platform that boasts its own proprietary algorithm, services more than 500 million unique user profiles and has the capability to create actionable user personas and identifies intent signals in real-time. Vserv noted that its mobile marketing platform augments user profiles by connecting them with multiple sources like telcos, apps, offline partners and data management platforms (DMPs) to derive smart data.
The company claims that it has data on over 50% of the mobile internet users across the emerging markets. Vserv added that it has inked partnerships with key telcos including Vodafone, Airtel, Aircel, Globe, Mobifone, and Robi Axiata to help revolutionize mobile marketing in these regions. The company added that smart data combines user personas with real-time intent signals to show the most relevant ads to users to drive better results, resulting in increased ARPU for Telcos.
Dippak Khurana, Co-Founder & CEO, Vserv
The businesses of tomorrow will all operate on the simple premise of data - and the smarter that data is, the sharper the results will be. "Leveraging Vserv Smart Data™, marketers are already seeing over 5X growth in the conversion rate. We estimate the Smart Data opportunity entailing e-commerce, in-app purchases, mobile operators and mobile advertising to be a USD 260 billion industry currently across emerging markets alone. Vserv is uniquely positioned to spearhead this revolution and our aim is to have 1.2 billion unique user profiles by 2016.
