Telstra, Australia’s leading telecommunications and technology company, Google and Accenture have joined forces to develop a new 5G powered augmented reality (AR) wayfinding experience at Melbourne’s Marvel Stadium that superimposes digital information onto a real-world environment.
Showcased at the Google I/O developers conference, the AR wayfinding experience pioneers the latest in Telstra’s 5G developments, delivered on Google Cloud, with machine learning and state-of-the-art computer-vision powered by the ARCore Geospatial API from Google.
Google trekker devices were used in the development of the experience to create a metric model of Marvel Stadium that represents the appearance and position of the physical 3D world. GPS readings and environment scans were then matched with 360-degree images using the ARCore Geospatial API. The convergence of cloud, the ARCore Geospatial API and 5G networking gives users the ability to interact with content, digital character displays, virtual brand experiences and indoor wayfinding, among other features.
Telstra is working with the AFL and Marvel Stadium to launch the new AR wayfinding experience ahead of next year’s footy season.
Kim Krogh Andersen, Telstra group executive Products and Technology
said: “This collaboration with two major technology players marks another important step in our ambition to create one of the world’s most technologically advanced stadiums here in Australia. It will enable us to deepen our partnership with the AFL and deliver more immersive and innovative experiences for fans at Marvel Stadium. We are excited by the potential of this augmented reality experience and how our leadership in 5G can accelerate growth and value creation in other industries and settings such as hospitals, shopping centres and airports to improve the customer experience.
