Mobile operator Tele2 has introduced a new big data analytics service for business, DATA ATLAS.
Data analysis in business can be applied in many areas - the operator will offer customers as many as 3 different directions of analysis;
Retail Atlas Analysis - provides statistics on the number of customers visiting retail outlets, shows trends in traffic flows, and analyzes the main demographic sections and trends. This data helps you keep track of which areas shoppers come to the outlets most often and how often they do so.
Location data analysis - evaluation and comparison of different areas according to the size of the target audiences, their flows and other parameters. Data analysis allows you to see the movement and segments of visitors to a particular location.
Traffic analysis - can help to estimate the most popular directions of traffic, their volume and other selected parameters. This information allows you to track congestion or certain movement trends.
The point of sale analysis service can help merchants understand the shopping habits of their customers - it allows you to track which shopping times and places are most popular among customers.
Gediminas Jankauskas, Tele2's Big Data Researcher and Project Manager
We notice the growing need for this service, therefore we have created and offer it to Lithuanian businesses. Insights based on data analysis allow us to monitor trends and make decisions that contribute to business growth.
