Totogi, the telco BSS company, this week announced the launch of Totogi Marketplace, a service that allows telcos to integrate pre-negotiated offers from over 90 global content and lifestyle brands, such as Apple Music, SoundCloud and Ticketmaster, via a single API.
It’s easy for CSPs of all sizes to use Totogi Marketplace. They can start by accessing the Marketplace portal to browse and select from available partner offers for their selected region or country. They can then design and deploy offers for their subscribers.
The opportunities for bundling digital offers are endless. For example, they can create partner offers in combination with other mobile subscription benefits, such as allowing subscribers to access a service without incurring data usage; or offer free roaming data for customers who book a trip using a travel partner.
One simple API call to their existing order management system means as subscribers select offers, telcos can use Marketplace to send out the offers to their subscribers using their preferred SMS or email tool. This seamless integration can help telcos attract new subscribers, grow existing APRU, and retain subscribers. A number of CSPs are already signed up for Totogi Marketplace.
Danielle Royston, Acting CEO at Totogi
Telcos want to diversify beyond the basic connectivity services and deliver a rich variety of digital offers, the easiest way to do that is to partner with third party content and lifestyle brands, and offer their subscribers access to these services.
