UserTesting, a leader in video-based human insight, has released new templates for its Human Insight Platform that enable companies to obtain fast, opt-in feedback from any metaverse or virtual reality (VR) user, including those using Meta (formerly Facebook).
Inspiration and pre-built testing templates for gathering feedback for more use cases, from more people Designed by research experts, UserTesting templates provide out-of-the-box sample questions that can be used as-is or customized to fit an organization’s exact testing requirements.
UserTesting’s new metaverse and VR templates enable companies building games, products, and other metaverse/VR experiences to obtain rapid user feedback in the form of Customer Experience Narratives (CxNs) — video recordings of actual users that have opted in to share their perspectives and experiences as they execute a pre-built series of tasks and instructions online.
With the addition of these new VR/metaverse templates, UserTesting’s Human Insight Platform now features more than 100 pre-built testing templates organizations can use to inspire and jumpstart their testing efforts. UserTesting also today released several new and expanded features designed to help organizations more easily reach new audiences and develop new use cases, and better optimize their use of the UserTesting platform.
Ability to tap into important insights from new audiences
UserTesting’s Invite Network feature lets organizations capture perspectives and experiences from their own network of contacts by simply sharing with them a link to a user test. This new product release streamlines the Invite Network feedback process even more with a seamless recorder that enables organizations to quickly and easily solicit input from anyone — e.g., employees, customers/clients, prospects, partners — on any browser, without installing any software. As a result, organizations can, for instance, more easily conduct live intercept testing and gather fast feedback by adding a custom link to internal communication channels, emails, chatbots, and in-app messaging.
UserTesting added powerful new categorization capabilities to its in-platform Template Gallery that enable users to filter templates according to criteria like test methodology, project phase (i.e., discover needs, validate/refine ideas, engage audience, optimize website/conversions, etc.), job role, or asset type, so they can better align testing efforts to broader organizational business goals.
Improved usage monitoring and optimization
A new Usage and History dashboard helps customers on UserTesting’s new Flex model pricing plan better track, monitor, and manage UserTesting usage across their organizations via increased visibility into factors like overall testing capacity and usage by team member or workspace.
Andy MacMillan, CEO for UserTesting
Our new templates can help any organization get rapid, opt-in feedback from real users on how their products and services show up in Meta’s Horizon Worlds (or any metaverse), what those users value in those experiences, and how those users prefer and expect to transact in this emerging environment.
Kaj van de Loo, CTO at UserTesting
All of it is immensely important in today’s world of continually changing customer attitudes and behaviors because only companies that deeply understand how their customers really think and feel can deliver the products, apps, and services that win customers and retain their loyalty.
