Synamedia recently announced its participation in the Howard NEXTGEN TV Broadcast Collaborative bringing ATSC 3.0 to Washington, D.C.
The Collaborative was established by Pearl TV in coordination with Howard University, one of the nation’s oldest and most prestigious Historically Black Colleges and Universities (HBCU). In this first of its kind partnership, WHUT, the first and only public broadcast television station owned by and licensed to an HBCU, will be the host station for NEXTGEN TV local channel broadcasts.
NEXTGEN TV Broadcast Collaborative has boldly transitioned WHUT to an ATSC 3.0 facility that will offer NEXTGEN TV signals from five network sources: WHUT (PBS), WJLA (ABC), WUSA (CBS), WTTG (FOX), and WRC (NBC). In Washington, D.C., one of the top ten largest broadcast television markets, this rollout helps ensure that federal regulators and legislators experience the capabilities and benefits of NEXTGEN TV firsthand, as they determine future policy frameworks.
Synamedia provided its multi-processing platform the vDCM, to add core functionality of HEVC encoding, DASH packaging, statistical multiplexing, and DRM security. These elements were further combined with key downstream ATSC 3.0 components from Triveni Digital and staged by Heartland Video Systems Synamedia also delivered its MEG ATSC 3.0 Receiver, a first in a generation of new hybrid, software-based and cloud-native receivers that allows station operators to professionally monitor ATSC 3.0 signals using custom dashboards, cost-efficiently and flexibly.
Elke Hungenaert, Vice President, Product Management, Synamedia
The success of this deployment demonstrates the power of partnerships. By bringing together experts in their respective fields, the Collaborative has taken a major step forward for NEXTGEN TV in an influential market. It was a pleasure working with the incredible team to help bravely tackle this new industry standard in a new market.
Dave Folsom, acting CTO, Pearl TV
Synamedia played a crucial role in this important deployment in one of our nation’s largest media markets, further demonstrating the capabilities and benefits of this new generation of IP broadcast as well as broadband television enabled by ATSC 3.0. It is this level of functionality and features that will be key in showcasing NEXTGEN TV to various government constituents, while also drawing consumers to adopt NEXTGEN TV.
