Emodo, an Ericsson company providing high-impact audience, inventory, and creative advertising solutions, launched Emodo Creative Lab and premiered the company’s first 5G-powered AR campaign.
The ad transports mobile users to New York City’s Times Square through AR and allows users to engage with entertaining content from Seventeen Broadway musicals and plays. The campaign promotes the return of Broadway following its 18-month closure during the COVID-19 pandemic.
Emodo’s immersive ad formats present an opportunity for brands to reimagine engagement with audiences. The Emodo Creative Lab designs captivating experiential formats, including AR, 3D, 360 degree, and even immersive audio ads. In pilot campaigns ads in these formats delivered up to 4x the average engagement of standard mobile ads. Users repeatedly showed a high propensity to engage for up to 5 minutes with the branded content.
Emodo’s first, full-featured, 5G-powered AR ad was launched to support Resolution Media, a division of Omnicom Media Group, and their client, The Broadway League, to promote the return of Broadway shows after the COVID-19 shutdown. The AR ad is programmatically targeted and served by Emodo. The ad unit transports users to Times Square, New York, through an AR snow globe on their mobile screen. The “Show Globe” enables users to interact with an array of Broadway productions that float through the air in 360 degrees, hear unique audio vignettes about each Broadway show, and click through to book tickets.
Alistair Goodman, CEO and General Manager at Emodo
As a subsidiary of Ericsson, a global telecommunications leader pioneering innovation in 5G, Emodo is exclusively at the forefront of 5G-powered advertising. We believe 5G is already reshaping the future of our industry.
Andrew Lazzaro, Architect of the ‘This is Broadway’ campaign
As Broadway shows reopened, the rising prominence of a younger, more technology fluent economic buyer, inspired us to create a compelling experience that would offer a deeper level of engagement. The Emodo team applied every insight from our campaign to help craft a creative execution that would break through the clutter and amplify awareness about Broadway’s return.
