Virtual environments are evolving the way that the telecom industry operates. In a post-pandemic world, the need to communicate remotely has increased immensely. The emergence of this ultra-connected environment is driving demand for access numbers, A2P messaging and voice services. More organizations are preparing to incorporate these unified solutions into their offerings.
According to Sensor Tower, the number of combined monthly active users of Zoom, Microsoft Teams and Google Meet mobile apps is now 21 times the level of the pre-pandemic first half of 2019 and still two and half times the level achieved when the pandemic struck in the first half of 2020. This has led to a rapid increase in conferencing minutes. Compared with the same quarter of the previous year, Zoom reported that its annual meeting minutes have increased by 3300% in Q3 FY 2021.
With more telecom players expanding out their services to meet the demands of a diversifying market, there will be a greater need for service providers to integrate and evolve their approach to capture new revenue.
The challenge is to roll out globally with a partner that can support these solutions with a unified set of services. Service providers need to consider how to optimize end user experience within new markets to streamline revenue opportunities. New levels of intelligence are required to succeed in a highly competitive unified telecom market. With the right partner, industry players can maximize margins with anti-fraud, OBR mitigation and a suite of services delivered holistically.
Service providers need to bridge the gap between innovation in services and consistent end-user experience to stay ahead in a highly competitive market. To secure long-term business continuity, they must deliver a unified experience for A2P, voice and messaging without compromising quality and performance efficiency.
A unified approach
A2P solutions are being embedded in more and more services with the potential to reach billions of people through one simple connection. At the same time, numbering offerings are being expanded to serve a larger number of end-users. These market changes require a proactive response from service providers. By deploying and combining customized solutions that fit their offering capabilities, providers can blend managed services to meet the specific needs of customers while delivering them on a global scale.
Fraud prevention is a crucial consideration that telecom players need to prioritize as technology evolves and digitization expands globally. Service providers require a partner that can block fraudulent traffic in real time to proactively identify and prevent fraud attempts before they can cause damage. This protects them from revenue losses, with 24/7 network detections and mitigates the impacts of fraud instances. When it comes to protecting customers' revenues within an increasingly complex integrated landscape, solution deployment is essential.
On top of this, networks across different countries are now adding OBR at an increasing rate. If unchecked, this can result in penalty surcharges causing negative margins, and strain on time and resources due to disputes. To combat the challenges caused by this, service providers need to optimize end-user experience with OBR mitigation capabilities. Mitigating OBR is relevant for market players that are looking to integrate their offerings. Mitigation capabilities allow service providers to choose specific OBR routing with immediate effect.
One way that service providers can leverage monetization in a challenging telecoms market is through routing optimization. Routing optimization can increase margins and reduce costs through better A and B number intelligence. This allows the end user to benefit from more direct routing and effectively manage regional surcharges at the same time. By transforming their approach to traffic routing, they can remove the complexity from the journey that voice traffic takes. Service providers can reduce the number of touchpoints for traffic and provide new revenue opportunities. Route optimization should be one of the central considerations that service providers deploy to upscale their offerings.
Service providers can utilize the offerings of a trusted partner to adhere to the best practices in a country where they lack local presence. Deploying numbering intelligence can optimize integrated solution offerings with customized APIs, routing intelligence, direct connectivity, stability, and market recognition. Through the implementation of numbering intelligence, telecom players can access hard to reach markets that are subject to stringent compliance regulations. They gain local support for regulatory aspects with a set of services to dial in to local numbers and overcomegeographical restrictions. Choosing a partner to deploy these services provides ease of numbering management to capture revenue streams globally.
Service providers need to ensure that their unified solutions are supported with a comprehensive set of services to secure their position in the telecoms market and demonstrate value to end-users. With the right partner, they can overcome key industry challenges to deliver higher standards than competitors.
Securing future revenue streams in an evolving market
The unified telecoms market is experiencing rapid growth. In response to this, industry players need to enhance the way they operate, rather than providing just A to B connectivity. Service providers must have a clear idea about the end-users they want to reach and how they can differentiate their services within a saturating environment if they want to keep up with the pace of telecoms expansion.
A solid partner can remove the complexity from global telecommunications with flexible and scalable solutions to enable business growth and continuity. The changing nature of the telecoms industry requires investment in comprehensive services to lock in the delivery of integrated A2P, voice and numbering solutions. Service providers need to take a hands-on approach to securing future revenues, or risk falling behind.
