PLDT and its wireless unit Smart Communications announced that they are utilizing the anti-fraud solutions of Vesta to enhance the protection of online transactions made by customers across their digital channels.
Vesta is one of the world's leading instant, end-to-end transaction guarantee platforms for online purchases, and its anti-fraud solution was availed by PayMaya Philippines (PayMaya), the fintech arm of PLDT affiliate Voyager Innovations, to be offered to its clients. PayMaya powers the payment acceptance for PLDT and Smart's digital channels. It is the Philippines' only end-to-end digital financial services platform company, with the largest and fastest-growing enterprise payment processing business today.
Through the initiative, PLDT and Smart customers can enjoy safer, more secure, and more seamless online payment transactions using PayMaya's payment acceptance solutions, with Vesta's anti-fraud tools.
Vesta has over two decades of global telecom industry experience and works with leading telecommunication brands around the world. Vesta's real-time decisioning platform provides the analytics and authentication technology required to increase approvals of legitimate transactions, while rejecting bad ones. This ensures that PLDT and Smart customers can confidently make payments across various digital domestic and international channels.
Shabab Muhaddes, Vesta General Manager in the Asia Pacific
We are delighted to be able to support PLDT and Smart in strengthening their thrust to provide a safe, secure, and frictionless payment experience for PLDT's customers through PayMaya's solutions. Our mission is simple: help companies scale their digital payment touchpoints with greater confidence by leveraging our end-to-end transaction guarantee platform for domestic and international transactions.
Di Blanco, Vice President of PLDT and Smart Customer Experience
The combination of PLDT's customer-centric digital solutions, PayMaya's industry-leading payment acceptance solutions, and Vesta's artificial intelligence (AI)-enabled fraud detection and approval enhancement capabilities allow us to deliver superior customer-centric services and provide our customers with the best payment experience possible.
