ViacomCBS and Twitter recently announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's leading portfolio of entertainment, news and sports brands.
ViacomCBS' Paramount+ will also host three Twitter Watch Parties, in partnership with Twitter, to bring fans together, fuel conversation and build community around select highly anticipated original series.
Each of the tentpole programs will be eligible for Twitter marketing support and brand sponsorship sales rights via Twitter's Amplify program, which marries ViacomCBS' premium video with Twitter's paid reach and targeting.
ViacomCBS will also tap into a broad range of Twitter marketing features from live video and real-time highlights to Twitter Moments. The partnership covers all global markets in which Twitter and ViacomCBS operate.
Andrea Wolinetz, SVP, Distribution & Business Development-Streaming at ViacomCBS
Twitter is the digital water cooler for trending topics and fandom worldwide, and we're excited to provide front-row access to innovative digital content experiences and culture-defining moments across the best of entertainment, news and sports for Twitter users everywhere.
Jennifer Prince, Head of Global Content Partnerships, Twitter
We're excited to take our strong partnership to a new level, offering premium content across entertainment, news and sports and giving brands the opportunity to align with ViacomCBS' entire portfolio on a global scale.
