Building on a decade of investment in the Intelligent Access EDGE and Revenue EDGE platforms to deliver an unrivalled pace of broadband innovation, Calix introduced Calix Marketing Cloud Professional Edition at its ConneXions conference in Las Vegas.
This new edition of Calix Marketing Cloud (Marketing Cloud) is a significant leap forward for broadband service provider (BSP) marketing capabilities. These new capabilities evolve the value of existing turnkey capabilities of Marketing Cloud in the Revenue EDGE platform, which already features integrations with Mailchimp and Facebook, with HubSpot integration soon to come.
Marketing Cloud Professional Edition combines rich behavioral data specific to the broadband industry with world-class demographic data encompassing data from 122 million U.S. households with insights like age, family composition, and technology adoption rates. Marketing Cloud Professional Edition will set the standard for the broadband industry by integrating 10 major lifestyle groups and 53 syndicated audience personas built from over 10,000 demographic and behavioral attributes.
Armed with these insights, BSPs marketers can create a real-time, 360-degree view of any current and potential subscriber. In addition, BSPs can use Marketing Cloud Professional Edition to plan any new network buildouts with insights regarding prospects and their propensity to buy high-margin services.
This new, purpose-built offering will enable BSPs to prioritize new market expansions and arm BSPs with intelligence to drive new subscriber acquisition even before the network is deployed.
Jordan Wehe, Marketing Director at Jade Communications
Calix is always rolling out solutions with the future in mind. By incorporating leading marketing technology platforms and data sources, Calix is truly setting their customers up for marketing—and business—success. As our business grows it is critical for us to have this additional insight to help us control our cost of acquisition, and ensure we are bringing on the right subscribers that will provide increased customer lifetime value.
Matt Collins, EVP of Commercial Operations and CMO, Calix
When paired with contextual behavioral data that only Calix provides, BSPs can capture a completely new view of subscriber buying patterns that is unique in the industry.
