Flytxt, Smaato Partner to Offer Ad Monetization Solutions for CSPs

Flytxt has formed a strategic partnership with Smaato to help service providers to increase their monetization, leveraging on its extensive Over the Top (OTT) publisher network, with well over 78,000 publishers and 450MM unique users globally.

Smaato, a US based company operating the largest global independent real-time bidding (RTB) mobile ad exchange will provide Advertisers access to a much wider and relevant global audience with more than 90 billion ad impressions per month, said Flytxt.

According to Flytxt, its monetization service mADmart will enable CSPs to monetize their insights better through Smaato's RTB ad exchange that is connected to over 170 mobile DSPs and 100 ad networks; giving them instant access to global ad inventory including some of the largest brands in the world like Times Internet Limited, ESPN CricInfo, NewsHunt and VuClip.

We are delighted to partner with Flytxt and extend our expertise in mobile ad monetization and Supply Side Platform. With our strong network of publishers and global access to rich and varied ad inventory, we believe Flytxt can generate significant ad monetization opportunities for their CSP customers."

-       Ajitpal Pannu, Chief Strategy Officer for Smaato

With the increased adoption of data and proliferation of digital services, CSPs need to collaborate in a deeper way in the Over the Top (OTT) service domain to generate value for the OTT players and consumer using their core assets. We are committed to creating new revenue streams for CSPs through monetizing their assets better and the partnership with Smaato is a significant step in that direction. We can combine our platform's data analytics capabilities and Smaato's publisher reach to serve relevant ads to CSPs' customers, thus utilizing their insights effectively and enhancing customer experience."

-      Abhay Doshi, Vice President - Products and Marketing, Flytxt

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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