Zuora, the leading cloud-based subscription management platform, has announced an all new Unified Monetization solution.
As consumers increasingly prefer usership to ownership, businesses are finding new ways to turn products into the ongoing services customers are demanding. To support these new business models, for the first time, Zuora is opening up its platform beyond pure subscription businesses. The solution will enable companies to monetize their subscriptions, products, and usage-based services with one unified experience.
With Unified Monetization, Zuora is empowering these companies to join the Subscription Economy. It also empowers digital-first subscription natives to expand their services by including one-time offers to grow subscriber relationships over time. Zuora customers now have the freedom to monetize any combination of one-time, recurring, or usage-based services to deliver differentiated ongoing subscriber experiences.
Unified Monetization enables companies to monetize anything-as-a-service, for example:
- Telecommunications-as-a-service unifying virtual meeting licenses with web cameras and installation services
- Mobility-as-a-service unifying electric cars with electric vehicle (EV) charging services
- Content-as-a-service unifying streaming video with live event tickets
Sri Srinivasan, Chief Product and Engineering Officer at Zuora
Subscriptions are essential for transforming the next generation of businesses, but they shouldn’t be the only option. To deliver the best ongoing subscriber experiences, companies are looking to combine offerings in new ways, with a mix of subscription, usage, and one-time offers.
