AT&T is working with Facebook Reality Labs to build collaborative video calling and augmented reality experiences across Facebook’s apps, including Instagram and Messenger.
The two companies debuted the first in a slate of experiences at AT&T’s 5G media event in New York City. The first AR effect presented by AT&T 5G lets users bring the iconic Tune Squad from the all-new, live-action animated feature 'Space Jam: A New Legacy' to the real world and experience them in stunning 3D animation. Once users opened the effect on their mobile device (from AT&T’s Instagram page or via Facebook), they need to aim their camera and tap to drop the character of their choice and watch it come to life in their space.
A New Legacy AR effect is just one of many experiences that AT&T 5G will present with Spark AR, Facebook’s platform for augmented reality creation that powers all AR experiences across Facebook apps and devices. This collaboration plans to create dynamic AR experiences enhanced through 5G that could help people connect in more fun ways with friends, family and the world around them.
AT&T 5G can help improve the performance and reliability for each AR experience, with faster load times and more vivid graphics to overlay on the real world. The AT&T 5G network provides fast speeds, low latency and high capacity.
Together, Facebook and AT&T are exploring new experiences where 5G can increase the depth of immersion and engagement possible with mobile AR experiences. Opportunities include custom content for 5G-powered venues and arenas or shared AR experiences for people to enjoy during video calls.
Kellyn Smith Kenny, Chief Marketing and Growth Officer, AT&T
We’re all about creating meaningful connections for our customers, and by pairing Facebook’s AR technology and AT&T’s incredible 5G network, the possibilities are endless. Together, we will bring stories to life and place fans in new worlds where they can interact and engage with characters in virtual spaces.
Chris Barbour, Director, AR Partnerships, Facebook
At Facebook we believe augmented reality can deepen the connections we have with each other and our surroundings. We’re excited to offer AR experiences built on AT&T’s stellar portfolio of digital properties to inform and inspire the Facebook community.
