Sony last week announced that its field tests show ATSC 3.0 Broadcasting to vehicles is ideal for solid reception in difficult 'On the Move' conditions.
A joint effort of Sony's Semiconductor and Home Entertainment and Sound Products groups, the field tests were carried out with the assistance of the Pearl TV broadcasters and support from the Phoenix Model Market partners in Arizona and News-Press and Gazette Co. of Santa Barbara, California.
Testing was done to see how new worldwide demodulator chips from Sony Semiconductor and related software for ATSC 3.0 created by Sony Home Entertainment and Solutions of America would perform in a real-world environment. Difficult mountain passes and urban settings near Phoenix, Arizona provided one exceptionally complex reception challenge while another route along the Pacific coast near Santa Barbara, California had its own difficult reception environment.
Mike Nejat, VP of Engineering at Sony Home Entertainment and Solutions of America
We wanted to find out if ATSC 3.0 can support multiple services, show an example configuration for automotive service, test the configuration with separate solutions in a variety of markets, terrains, and driving conditions, and test the simultaneous delivery of files not related to television entertainment to see how this transmission and reception system might appeal to new customers like automakers and fleet operators.
