Atos and Flytxt have collaborated to drive analytics-led digital customer engagement for Ooredoo in Oman.
Ooredoo is one of the leading telecommunications operators serving over 3.0 million satisfied customers across the Sultanate. Atos and Flytxt implemented a unique Customer Value Management (CVM) solution supporting Ooredoo's vision to accelerate its digital agenda with data analytics, cognitive computing, deep learning, and intelligent automation to enhance digital engagement and better address its customers through targeted omnichannel marketing.
In particular, Atos delivered a real-time data-driven intelligence, advanced statistical techniques, and machine learning algorithms implementing an Enterprise Information Fabric (EIF), which empowers Ooredoo Oman's Loyalty Management System, providing marketers with contextual customer intelligence to drive personalized customer engagement across traditional and digital touchpoints through intelligent digital marketing campaigns.
Flytxt provides its intelligent marketing automation platform NEON-dX to perform multi-channel campaign execution, digital, personalized, and contextual engagement in real-time, allowing Ooredoo' marketing teams to quickly and efficiently plan and execute upsell, cross-sell, and retention campaigns.
The solution helps Ooredoo with real-time digital campaigning based on new types of data sources, real-time analytics, visibility on customer subscriber churners, insight on consumption patterns of high valued prepaid customers to help lower the cost of management.
Jaffer Al-Khaboori, Director - Strategy & Transformation at Ooredoo in Oman
By partnering with Atos and Flytxt, we accelerated our digital transformation by implementing big data and real-time analytics. Enhancing customer value and experience is a priority for us, as well as creating new revenue streams.
Dr. Vinod Vasudevan, CEO, Flytxt
Telcos leverage our built-in AI and Automation capabilities to drive persona and context-driven marketing decisions and actions; maximizing customer value across each one of their digital interactions and omnichannel journeys,” said .
