Indosat Ooredoo and Snap today announced that they are expanding their partnership to accelerate the adoption of augmented reality (AR) in Indonesia.
Through this strategic move, Indosat Ooredoo and Snap aim to drive innovation within the field of AR while empowering creativity and engagement amongst IM3 Ooredoo users, Snapchatters, and brands.
Over the next year, Snapchat and Indosat Ooredoo will launch several programs to bridge the gap between the physical and digital worlds with AR and bring communities and businesses closer together despite the pandemic.
Some of these programs include the launch of an AR Creator Fund, opening the door to funding opportunities for Indonesian creatives working in augmented reality. This program will consist of webinars, competitions, and potential job opportunities for participants. In addition, Snap plans to launch a new AR Lens each week for Indosat Ooredoo subscribers; while Indosat Ooredoo will provide subscribers, data offers for new Snapchat users on their plans enabling them to maximize their engagement with AR experiences on the platform.
As part of this partnership, Indosat Ooredoo has also been appointed as an authorized sales representative for Snap to manage advertising opportunities for the Snapchat platform in Indonesia.
Vikram Sinha, Director and Chief Operating Officer of Indosat Ooredoo
Indosat Ooredoo is committed to bringing the most innovative digital experiences to people in Indonesia by teaming up with world leaders in this space. We're delighted to announce this collaboration with Snap to empower Indonesian developers and designers' creativity and help brands to harness the potential of AR to engage customers and transform industries.
Nana Murugesan, Managing Director, International Markets at Snap
We continue to invest in Lens Studio, our desktop application for creating augmented reality experiences. With Lens Studio, we aremaking the AR creation process easier while simultaneously providing more sophisticated tools in order to unlock the creativity of our Indonesian community and brands.
