Centili, a specialist in digital payments and monetisation on Monday announced that it will launch new ‘as-a-service’ offerings in 2021 to support the evolution of the mobile payments industry.
Centili's new Maestro solution, a cloud-based managed service platform, enables frictionless ecosystem management, and monetization of digital experiences, for telcos, aggregators and enterprises, OTTs, gaming companies and many other digital brands. It simplifies partnerships, opens additional revenue streams for both operators and digital merchants and helps telcos make the most of the data and reach they possess. It allows customers to take advantage of Centili’s existing infrastructure and extensive network to increase agility, reduce costs and increase revenues, a vital shift as many businesses seek to recover from the economic impact of the pandemic.
Since its shift to a subscription-based model in Q2 2020, Centili claims that it has seen over 10 companies, both telco and digital merchants, adopt Centili Maestro. Appetite for Maestro is already having a significant impact on Centili’s business model as it is expected to represent 50% of turnover by the end of 2021. 2021 will also see Centili offer solutions to facilitate conversational commerce for digital merchants looking to enhance their services. Already established in markets such as SE Asia, Europe and MENA, Centili is launching a plug and play solution that takes care of the end to end technical delivery of conversational commerce from communication to payment.
Zoran Vasiljev, CEO at Centili
2021 is expected to be a very exciting year for Centili. To be celebrating 10 years in an industry as dynamic, and ever changing as mobile payments, speaks to a business that is able to read the market and adapt to meet customer needs.
Olivier Letant, COO at Centili
As with all of Centili’s solutions, we based the development of the Maestro Monetization Platform as a Service (MPaaS) solution on our extensive industry expertise which allows us to identify potential opportunities and facilitate them for our customers.
