Acision, a global leader in mobile engagement services, has recently launched the latest version of its fuseMe app, a white-labeled Over-The-Top (OTT) smart communications client for messaging, sharing and beyond. Available on both iOS and Google Play app stores, fuseMe is a fully RCS compliant client with multi-way group sharing, rich and pre-packaged content channels, a gaming catalogue, in addition to having interoperability with SMS and MMS.
It is designed to enable new monetization models and revenue opportunities for operators and enterprises, besides supporting the standard OTT features such as chat, file sharing, video and VoIP. It also has unique features such as in-app web browsing, split screen with drag and drop functionality alongside the “Share my View” feature.
According to Acision, one of the key differentiators between fuseMe and other over-the-top (OTT) applications is the option to integrate WebRTC capabilities, enabling low-cost and reliable one-click communication on a person-to-person or application-to-person basis, ideal for businesses looking to directly interact with customers.
“We’ve listened to the market, and to what consumers and businesses want, and developed fuseMe to provide simplicity and ease-of-use across a breadth of communication capabilities, while adding a truly rich, reliable and secure experience with smarter functionality and features. For an operator looking to recoup revenue lost to OTT players without major infrastructure investment, the combination of a pre-made app interface with the extensive back end and development infrastructure offered by Acision, makes perfect sense. The content channels and gaming catalogue, which can be offered as part of the service or as an add-on, provide new opportunities to segment users and monetise services through targeted marketing, advertising, sponsorship and premium content. The app can also be adapted for enterprises as an external or internal engagement tool.”
- Adolfo Hernandez, CEO at Acision
“The latest generation of the Acision smart communications app will provide operators and enterprises with the opportunity to offer their customers and client bases a top quality OTT communications portal. In a highly competitive communication marketplace, having the edge and being able to offer consumers exactly what they want is key to success. With fuseMe and the multitude of customisation opportunities, we have taken smart OTT communications steps ahead of the rest and adaptable across many markets and industries.”
- JF Sullivan, EVP Product Management and CMO, Acision