Comviva, the global leader in mobility solutions and Indosat Ooredoo, Indonesia's leading mobile operator announced a strategic partnership.
The partnership will help rapidly enhance Indosat's customer first marketing capabilities through Comviva's AI based advanced analytics and marketing automation solution. The MobiLytix Real Time Marketing platform will deliver contextual, in-the-moment, omni-channel marketing initiatives to enhance customer lifetime value in today's hypercompetitive market.
MobiLytix Real Time Marketing is a powerful, digital real-time marketing automation platform with massive scale decisioning, artificial intelligence (AI) based complex event processing and multi-channel interaction capabilities to help telecom operators transform their Customer Value Management initiatives.
In a first of its kind, Indosat has also deployed Comviva's MobiLytix Loyalty and Rewards solution which is an integrated Customer Loyalty & Value Management system to actively drive customer loyalty programs. The unified Realtime Marketing & Loyalty and Rewards platforms are an industry best solution to enhance customer engagement and drive digital transformation.
Comviva's MobiLytix Real Time Marketing is a next generation real-time interaction management platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms to drive incremental revenue for enterprises. The platform utilises real-time transactional data in conjunction with a rich unified customer profile to maximize the value of individual customers and their micro-moments of interaction with the service provider.
MobiLytixÔ Loyalty and Rewards is a comprehensive loyalty management solution supporting the complete loyalty program lifecycle and reward partner ecosystem.
Vikram Sinha, Director and Chief Operating Officer, Indosat Ooredoo
We are delighted to partner with Comviva to deliver contextual marketing campaigns and loyalty programs to our 60 million subscribers. In addition to improving customer engagement, the solution has immense potential to increase revenue through data monetization, with the possibility to rapidly grow our digital service offerings.
Ritesh Singh, Chief Marketing Officer, Indosat Ooredoo
Our partnership with Comviva has enabled us to empower our customers on their digital journey, and improve customer satisfaction and retention through personalised customer offers and interactions.
