Amdocs on Monday announced that Vodafone Romania and Amdocs partnered to jointly develop the Digital Experience platform for digitalizing the retail experience.
This will give Vodafone Romania a 360-degree view of its customers across a number of touch-points while integrating fixed and mobile communication products into a converged retail product. The project included moving several key components and capabilities into the AWS cloud.
The project is a key milestone in Vodafone Romania’s journey towards a technology communications company where strong internal software engineering capabilities enabled a new partnership model with Amdocs. Through the digital transformation of its retail experience, Vodafone Romania can now better understand its customers’ journeys by leveraging smart systems to interact with its customers in a more focused, tailored and effective way.
Anthony Goonetilleke, group president of Media, Network and Technology at Amdocs
With the ability to run Amdocs’ digital offerings over any digital business systems, Vodafone Romania has digitized its customer experience, which will help modernize and streamline its retail channels, define the right service bundling and allow for increased productivity. We’re proud to be accompanying Vodafone Romania on its digital transformation journey.
Catalin Buliga, Technology Director at Vodafone Romania
The Digital Experience Layer we have jointly developed with Amdocs is one example of overcoming the challenge of massive IT transformations required for digitalization by adding a digital layer on top of the existing BSS stack to quickly gain the benefits of digitalization, for us and for our customers.
