Nokia on Wednesday announced the AVA QoE at the Edge service to enable Communications Service Providers (CSP) to deliver a superior customer experience.
This new service deploys Nokia AVA AI at the edge, close to the customer, allowing automated actions to fix customer issues instantly.
Nokia claims that deployment of Nokia AVA algorithms on traditional network architectures has achieved a 59% reduction in Netflix buffering and 15% fewer YouTube sessions that suffer from long playback. With Nokia’s AVA QoE at the Edge, CSPs can champion customer experience, with even faster upload and download speeds for enhanced video streaming and cloud gaming quality, said Nokia.
Nokia AVA QoE at the Edge brings “code to where the data is”, deploying Machine Learning (ML) algorithms at the network edge to enable real-time automated actions. The solution also eases the data burden on CSPs, with an exponential reduction in the volume of user plane data required to feed ML models.
Stefan Pongratz, VP of Dell’Oro Group, an independent market analysis and research firm
Nokia’s approach combines centralized AI to generate network-wide insights and pre-trained models with distributed AI for real-time optimization of the RAN.
Dennis Lorenzin, Head of Network Cognitive Services, Global Services, Nokia
Today, many CSPs are keen to launch new low latency services to their customers. With Nokia’s AVA QoE at the Edge, we bring AI to the edge, so CSPs can deliver personalized 5G experiences and guaranteed performance.
