As part of the Digital Experience Monitoring - Telco's Next Gamechanger' campaign, The Fast Mode spoke to Rajalakshmi Srinivasan who is the Director at Site24x7 on how DEM is shaping enterprise IT monitoring as the adoption of Cloud and SaaS becomes increasingly widespread, and as the 'new normal' introduced by the recent pandemic creates new security vulnerabilities and performance implications. The interview is as follows:
Why is there so much interest in DEM?
The IT Business landscape is very competitive and there are many vendors who are providing almost identical capabilities. We are in an era where businesses are going digital, and the current pandemic has only accelerated the transformation.
In this scenario, the crucial differentiator is the end-user experience. Better performance goes a long way in delivering a great experience. In short, slow is the new down. A one-second delay in your app performance can affect your business bottom line directly.
When digital experience is the key performance indicator, it is imperative to monitor the same. Hence, the interest in digital experience monitoring (DEM), to stay ahead of the competition.
Rajalakshmi Srinivasan, Director, Site24x7
How does DEM change existing enterprise IT and application performance monitoring?
According to Gartner, "By 2021, more than 85% of enterprise organizations will be using cloud services for business-critical functions." This emphasizes the need for digital experience monitoring among enterprises.
DEM has impacted IT and application performance monitoring tools to be proactive rather than being reactive, thus empowering end customers to be smarter and giving them a sense of control.
Almost all monitoring solutions come with AI-powered capabilities today. The key is to get alerted before end customers are impacted. Moreover, data is the new oil, monitoring data more so.
Real-time monitoring coupled with anomaly detections puts IT admins/operators on a pedestal and helps them to be vigilant. This could be the game-changer they are looking for.
What are your key solutions for DEM?
DEM is vital for any monitoring tool, and all vendors are competing to provide it in one form or the other.
A cloud application has four layers: the end user layer, the application layer, the platform layer, and the infrastructure layer. Providing a great experience at each of these layers is important.
The key solution is to avoid have data in silos and to use a single tool for monitoring your entire cloud architecture.
Site24x7 is one such tool that follows the full stack approach and provides an all-in-one solution that monitors all the layers in one single console.
What are some of the challenges you foresee in getting more enterprises to adopt DEM?
Even though enterprises understand the need and importance of moving to the cloud, which is the primer for DEM, there are going to be bottlenecks and challenges in making that move. Some of them are:
- Adopting DEM without impacting the existing customers or business at hand, is the primary challenge.
- It is a cultural mind shift which has to be followed by all the people in the organization.
- The change has to be adopted and accepted in both ways. Top-down and bottom-up.
- Choosing the right tool that fits their need.
- Lack of knowledge & expertise.
An agile, smart, and flexible team with the willingness to change and the openness to collaboration can go a great way in adopting DEM in any enterprise.
