Singtel this week unveiled its first 5G use case with 5G Now@UNBOXED, its 24/7 unmanned pop-up retail store now enhanced with 5G connectivity.
The hyper-connected store gives consumers and retailers alike a first-hand taste of 5G and how it can transform and reshape the shopping experience as we know it.
The deployment of 5G with its low latency and high speeds makes the modular store even more moveable as it can be set up anywhere without having to lay fibre cables. In addition, Singtel’s customers will benefit from a more seamless and swifter service on its connected self-serve kiosks which allow SIM card replacements, prepaid card purchases, device collection and more while enhancing the store’s security system. 5G can also power IoT and artificial intelligence, enabling real-time intelligent connectivity and analytics in-store. This allows communication between UNBOXED's roving smart robot ambassador Stanley and 5G virtual assistant Stella at the kiosks, creating a more personalised shopping experience for customers. Stanley is also integrated with the store’s security system to detect customers who are running a temperature as well as ensure customers adhere to safe distancing measures. As a next-generation retail concept, this contactless service model shows how 5G can help retailers better adapt and reach their customers in a post-COVID new normal.
Singtel also demonstrated speeds of more than 1Gbps at UNBOXED, showing the significantly faster speeds that customers will be able to enjoy on Singtel 5G. For instance, a two-hour HDR movie can be downloaded on a 5G connection in just 40 seconds.Singtel also showcased how 5G can be deployed in other consumer use cases, one highlight being an interactive 3D reading experience through augmented reality, and high-performance 5G cloud gaming.
Last week, Singtel launched its 5G NSA network, offering Singtel customers an early taste of 5G ultra-fast mobile speeds.
