Vodafone UK has expanded its consumer Internet of Things (IoT) range with a tracker designed and manufactured by the company itself. The new multi-purpose tracker – called Curve – is able to locate your valuables such as keys, laptops, bags and cars.
Until now, Vodafone had expanded its suite of IoT products using trusted manufacturers from around the globe. This change of strategy means that new smart tech will instead be developed in-house with some of the world’s leading designers.
Vodafone’s latest IoT product, from the ‘Designed & Connected by Vodafone’ range, has a distinctive new design identity across hardware, software and communications. The new IoT tracker is lightweight, yet has up to seven days’ battery life and a built-in SIM providing connectivity when you’re on the move. Unlike Bluetooth-only trackers, Curve uses four different tracking technologies – GPS, Wi-Fi, Cellular and Bluetooth – to provide a more reliable connection for customers who need to locate their items.
Tom Guy, Chief Product Officer, Vodafone Consumer
The launch of Curve highlights the focus the team has on creating pioneering smart tech and digital experiences with seamless user experience at the core. Our research showed how vital it was to create a product that was as intuitive as it was versatile – allowing users to keep track of belongings and stay connected to what matters most.
