Bridge Alliance, a leading mobile alliance covering 34 countries in Asia Pacific, Middle East and Africa, this week announced a collaboration with China Unicom and Singtel to enable enterprise customers of both companies to perform embedded SIM (eSIM) changes over-the-air (OTA) without having to manually configuring their devices’ SIM cards to change networks in either China or Singapore.
Under the collaboration, devices which are equipped with China Unicom eSIMs will automatically switch their profiles to Singtel’s when they are brought into Singapore. The devices’ embedded Universal Integrated Circuit Card (eUICC) will also download and activate Singtel’s profiles through a GSMA-compliant subscription manager platform.
The collaboration leverages Bridge Alliance’s current strategic IoT partnership with China Unicom and paves the way for Singtel to play a key role in facilitating cross-border IoT connectivity across China and Singapore.
Ong Geok Chwee, CEO of Bridge Alliance
Together, we can help Chinese companies accelerate Internet of Things (IoT) deployment in Southeast Asia, simplify business negotiations through Bridge Alliance’s framework agreement, to bring market advantages so Chinese companies can land across the region.
Dennis Wong, VP, Enterprise Mobility Product & Platform, Singtel Group Enterprise
This collaboration with Bridge Alliance will help drive more seamless connectivity and broader IoT adoption, and augment Singtel’s IoT ecosystem of partners, enhancing our ability to support China Unicom's and other Chinese enterprises' rollout of IoT devices in Singapore and the region.
