Digicel, a leading operator with operations in 33 markets in the Caribbean, on Tuesday announced that it is joining major brands likes of Coca-cola, Pepsi, Adidas and Starbucks to cease all paid advertising activities on Facebook platforms globally for the month of July as it takes a stand against hate speech online.
The move is in solidarity with a number of leading global brands who have moved to send a strong message to Facebook that enough is enough and force it into affirmative action instead of idly standing by as its platforms are used to spark and spread negative, damaging and violent messaging.
The "Stop Hate for Profit" campaign is organised by the Anti-Defamation League, the NAACP, and other organisations who are advocating that businesses help them to 'hit pause on hate' by pausing their paid advertising activities on Facebook platforms for the month of July.
Jean-Yves Charlier, CEO, Digicel Group
Everything we do across our 31 markets in the Caribbean, Central America and the Pacific is with the aim of helping to create a world where no one gets left behind. And there's no room in that world for the promotion of hate, bigotry, racism, antisemitism and violence.
