Rich Communication Services (RCS) Business Messaging, based on the GSMA Rich Communication Services (RCS) standard, provides brands with the opportunity to increase their engagement with customers by making use of feature-rich, mobile messaging using chatbots and artificial intelligence (AI). To meet this consumer demand and protect consumers in the process, the GSMA, iconectiv and key industry partners are proactively working to prevent RCS-targeted fraud.
As part of that initiative, iconectiv is one of the first Verification Authorities to support the Rich Business Messaging ecosystem to manage trust at scale through its TruReach Intel solution. TruReach Intel provides data to manage brand identities and the channels they choose to engage consumers—whether it be voice, text or data. TruReach Intel has incorporated the requirements for the RCS Verification Authority, which is a neutral, trusted component of the Rich Business Messaging ecosystem.
Upgrading SMS on a global scale, Rich Business Messaging provides businesses with the opportunity to increase their engagement with customers by making use of feature-rich mobile messaging. For RCS to deliver on its promise, however, service providers and businesses are tasked with providing consumers the information they need to ensure the authenticity of the Rich Business Messaging engagement—chatbots, videos, conversations—they represent.
Richard Jacowleff, President and CEO, iconectiv
Considering the persistent, growing fraud problem with scammers, who look for any opportunity to deceive consumers and businesses, collaboration is critical in preventing the emergence of new forms of spam and fraud within the Rich Business Messaging ecosystem.
