Bouygues Telecom has launched Bbox Smart TV, a new innovative triple-play offer concept that meets user expectations in terms of technology and simplicity.
The TV decoder disappears and is replaced with an app called B.TV+, which is exclusively pre-installed in a Samsung Smart TV, giving access to a very large catalogue of televisual services.
This ground-breaking move in the market is due to customer demand for a simpler installation and user experience and for access to the ever-expanding content universe, especially the SVoD2 services provided by current and future OTT3 players.
Since 2015 and the launch of Bbox Miami based on Android TV technology, Bouygues Telecom’s customers have been able to customize their experience according to their desires thanks to multiple partnerships and by connecting their TV to the web before anyone else. Today, getting rid of the TV box means fewer cables, fewer remote controls and more ease ofuse.
These are the visible advantages of the Bbox Smart TV offer, but most of the improved experience comes from the B.TV+ app itself. The app will be available on Tuesday 2 June 2020, the launch day of the Bbox Smart TV offer. It will be pre-installed and directly accessible on all 2019 and 2020 Samsung Smart TV models in service at that date.
Benoit Torloting, Deputy CEO, Bouygues Telecom
Today marks the start of a new era in 3P offers by getting rid of the TV box and replacing it with a Smart TV fora simpler user experience and for access to an even larger universe of content services.
Guillaume Rault, VP of the Consumer Electronics Division, Samsung Electronics France
We share the same culture of innovation with Bouygues Telecom and are particularly proud to put the power of our Smart TV platform at the service of their customers so that they mayenjoy the first triple-play offer with a virtual TV decoder in France.
