Verizon Media has launched a range of capabilities to enable broadcasters, content owners, and service providers to grow audiences and monetize content in new ways.
These include advanced advertising tools that improve transparency in the bidding process and track ad performance. Additional features that maximize audience reach and enhance live event streaming have also been announced.
Advanced Advertising
Verizon Media Smartplay Prebid is a server-side integration that exposes inventory and conducts auctions faster with more demand partners using the prebid open-source framework. Verizon Media is also enhancing advertising data and analytics to provide customers a deeper understanding of ad performance.
Content Control and Syndication
Channel Scheduling allows content owners to create virtual live linear experiences using assets from their VOD library, a live feed, or a live event. Output Syndication empowers content owners to publish streams directly to Facebook, Twitter, YouTube, and Twitch.
Live Events
Verizon Media has enhanced its ingest, encoding, and CDN capabilities to deliver live content in 4K HDR, with the TV-like picture quality viewers expect.
