Vlocity, a leading provider of industry-specific cloud software, on Wednesday announced a successful digital transformation program with Telecom Argentina.
The transformation simplified Telecom Argentina’s systems and processes after multiple acquisitions, while upgrading the customer experience for nearly 30 million subscribers. Together with Bluewolf, an IBM company, Nokia and Salesforce, Vlocity said it leveraged deep telecommunications industry expertise to support Telecom Argentina in its digital transformation journey.
Telecom Argentina started working with Vlocity and partners Bluewolf, an IBM company, Salesforce and Nokia, following the close of its merger with Cablevisión. The merger was designed to establish Telecom Argentina as the first regional provider of quadruple play services—combining mobile, broadband, television, and fixed-line phone services.
Rather than retrofit or overlay existing CRM systems, Telecom Argentina decided to start with a “clean slate” implementation that utilized the latest omnichannel, cloud-based solutions from Vlocity and Salesforce—together with digital strategy and deployment expertise from Bluewolf.
Telecom Argentina committed to simplify everything it could, taking advantage of modern configurable software with minimal coding, integration effort, and customization. The full implementation includes sales, care, customer community and order management applications from Vlocity; service order management from Nokia; and the Salesforce platform. The new system synchronizes with 80 other software systems through more than 300 API integrations.
Dan Ford, SVP, and GM, Vlocity Communications
The team engaged business and product owners early in every phase to define business requirements and user journeys to guide the development process, while providing feedback every couple of weeks as the system was being designed.
Maximiliano Valiente, Transformation Director, Telecom Argentina
Bringing all the data together for quad-play meant a complete digital transformation, pushing the limits of technology. This is where we turned to Vlocity, Nokia, Salesforce and IBM for guidance and enhanced software solutions and services.
