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Rakuten Mobile Deploys Mavenir's Virtualized, Cloud-based RCS Solution for its OTT Messaging App

Rakuten Mobile Deploys Mavenir's Virtualized, Cloud-based RCS Solution for its OTT Messaging App Image Credit: Rakuten Mobile

Mavenir said it has successfully deployed its next-generation voice and messaging solution as part of Rakuten Mobile’s communication app, Rakuten Link. 

Rakuten Link is a communication platform based on the GSMA RCS (Rich Communication Services) standards. Unlike other OTT (Over the Top) messaging apps where communication is limited to between app users, Rakuten Link allows users to make domestic and international calls to other mobile phones and fixed lines, sending and receiving SMS messages in Japan and overseas, in addition to supporting basic communication features such as group chat, sending and receiving photos, videos and files. All these communications are possible while being connected to Wi-Fi or cellular networks. 

The deployment includes Mavenir’s 5G-ready platform that monetizes voice and messaging for domestic and international roaming at low costs, integration of Rakuten ID single sign-on, and is completely cloud-based with full NFV (Network Functions Virtualization) deployed on the Rakuten Mobile platform. The platform is also ready for advanced services such as video calling, voice and video conferencing, and multiple devices including desktop applications. 

Tareq Amin, Representative Director, EVP and CTO, Rakuten Mobile
Rakuten Mobile’s unique cloud-based network architecture allows flexible deployment of new services such as Rakuten Link. Partnering with Mavenir on the deployment of next-generation voice and messaging services is a key milestone.

Pardeep Kohli, President and CEO, Mavenir
As a leading network software provider with our virtualized, cloud-based RCS solution enabled us to help Rakuten Mobile quickly and easily provide voice and messaging infrastructure forming part of their network launch this year.

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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