Telefónica has teamed up with Mediapro, the Spain-based production and media rights group and Transports Metropolitans de Barcelona to develop the first 5G augmented reality project in Spain.
The Project allows passengers on a tour bus to view immersive content projected onto the front window of the vehicle, superimposed on the landscape or monuments they observe while touring.
Telefónica set up a 5G high-speed network with edge computing capability that provides large bandwidths for downloading and uploading, which allows for improved content quality, mass consumption of mobility, hyperlocal content, and real-time retransmissions.
The new 5G mobile networks allow the real-time streaming of geolocated content associated to the locations along the tourist route. These augmented contents are visualized onto a transparent interactive screen located on the front window of the vehicle, so that rich and interactive multimedia content is superimposed on the reality seen through the glass.
Thus, users can learn about the origins of Montjuïc, lit up in all its glory, even though it may not be a function time, and obtain information about the buildings, monuments and sites as they pass through on the trip: from the old amusement park and the Olympic area to navigating the exhibitions at the CaixaFòrum and the works of the Teatre Lliure or the Mercat de les Flors, everything in motion.
This pilot, developed within the framework of the 5GBarcelona initiative, demonstrates how the augmented content generation on 5G in mobility offers new of content consumption and entertainment scenarios beyond the devices we now know.
