Verizon Media and e-commerce giant eBay this week announced "The Guy's Guide to Nailing the Holidays" - a new campaign aimed to help men tackle the holiday season with ease and confidence.
eBay will also be the first advertising partner to sponsor Verizon Media’s new Shoppable video format, integrating the online marketplace’s wide selection of one-of-a-kind items and trending products from top brands into shoppable carousels beneath gift guide videos. This initiative is part of Verizon Media’s commitment to commerce through newly announced tech, products and shoppable content that build the consumer journey from discovery to transactions.
Together, Yahoo and eBay created a multifaceted content and commerce campaign that gives guys ideas for what to wish for, when to shop, and what to get their loved ones. The elements include a “Holiday Guide for Guys” hub, a unique destination on Yahoo Lifestyle which aggregates holiday shopping content, as well as expert-driven original articles that share everything from eBay’s latest tech and sporting gadgets to collectibles and apparel for guys and from guys for 2019.
Ivan Markman, Chief Business Officer, Verizon Media
Consumers increasingly want more engagement with content to learn and discover new things that could improve their lives. We’re excited to partner with eBay this holiday season to continue creating a more engaging experience that connects discovery to purchase.
Suzy Deering, CMO, eBay Americas
Together with Verizon Media’s shoppable content capabilities and the gifting expertise of influencers like Brian and Tanner, we’re offering eBay’s amazing selection of inventory to help guys everywhere find the best gifts to give and ask for.
