Synchronoss Technologies on Tuesday announced that it is working with a new joint venture formed by the four largest mobile operators in the United States – AT&T, Sprint, T-Mobile and Verizon – to help deliver an advanced mobile messaging experience across all four mobile networks.
Based on the Rich Communications Services (RCS) standard, developed with technology partner WIT Software, this platform has the potential to create a messaging ecosystem that allows consumer brands to create a new level of engagement and meet growing preferences for content rich, personalized interactions via messaging communications. With customer consent, this technology will allow businesses to directly interact with their customers using branded, interactive multimedia communications and one-to-one messaging. The application will also allow users to add advanced multimedia capabilities to their text messages and accomplish, engage and interact with their favorite brands without switching from app to app.
Synchronoss and WIT Software are longstanding and proven messaging providers for companies around the world. Last year, the companies announced that they had partnered together with the Japanese operators to deliver the world’s first fully interoperable RCS-based advanced messaging cross-operator platform for Japanese mobile users.
Glenn Lurie, President and CEO, Synchronoss Technologies
The launch of this initiative signals the beginning of the era of advanced messaging in the U.S. that will begin to unite communication, services and entertainment in entirely new ways.
Doug Garland, GM of CCMI JV
By collaborating with Synchronoss, we’ll be able to successfully advance the messaging experience through RCS and take the next step to further the conversational commerce ecosystem.
