Oracle and Kaltura, the leading video cloud provider, announced that Oracle will OEM the Kaltura Video Platform as a Service (VPaaS).
This partnership enables Oracle to add advanced rich media capabilities to its cloud products, including interactive video creation and editing, management, search, cross-platform video playback and engagement and intelligent media analytics.
As a result of the partnership, Oracle customers will enjoy the addition of advanced video tools across all Oracle Cloud products. For example - Oracle Marketing Cloud customers will enjoy native video management distribution and engagement tools, as well as advanced video analytics tightly integrated into Eloqua and Responsys; Oracle Commerce customers, will enjoy native support for video catalogs and “shoppable videos”; and all customers will be able to leverage video tools for employee, customer, and partner engagement.
As part of the OEM strategic partnership, Kaltura’s video APIs will become available within the Oracle Content and Experience Platform. Oracle customers will enjoy: Kaltura’s cross-platform video player and interactive video capabilities; native mobile SDKs; and Kaltura’s Experience APIs, such as the Kaltura video capture tools, media upload SDK, video editing tools, and media enrichment workflows. These rich video capabilities will enable Oracle customers to easily incorporate engaging video workflows for marketing, sales, service, commerce, and employee engagement.
Girish Bettadpur, VP for Oracle Content & Experience
We are excited to partner with Kaltura, the proven market leader in both Video-Platform-as-a-Service and Enterprise Video Software. We look forward to working together to drive innovative and engaging experiences and workflows for our customers.
Ron Yekutiel, Co-founder, Chairman and CEO, Kaltura
Video is the most engaging data type, it is the largest consumer of cloud resources, and it generates a huge amount of actionable data – all making it a must-have offering for a leading Cloud enabler such as Oracle.
