Synamedia Inks Video Services Deals with Bharti Airtel and Astro Malaysia

Synamedia Inks Video Services Deals with Bharti Airtel and Astro Malaysia Image Credit: Synamedia

Synamedia announced recently that it has signed two video services deals in Asia with India's Bharti Airtel and Malaysia's Astro.

Synamedia has extended its relationship with global telecoms operator Bharti AirtelAirtel will continue to use Synamedia VideoGuard to safeguard its investments in live sports, news, entertainment and other premium content delivered to its 16 million DTH subscribers, and manage and monetize premium experiences on set-top boxes using Synamedia’s Foundation platform. This allows Airtel to roll out new premium services to customers without compromising on security.

In Malaysia, Synamedia has entered into a strategic partnership to deliver a seamless premium video experience to Astro subscribers across all devices. 

The partnership has resulted in a major improvement to the user experience (UX) across the existing DVR and Astro Go video streaming services, said the Company. Astro customers can enjoy the next generation UI/UX which includes an intuitive seamless experience; a uniform look-and-feel across multi-devices; enhanced search; enriched metadata; and instantaneous playback using Synamedia’s adaptive bit rate streaming. Customers can upgrade to new hybrid DTH and IP enabled 4K UHD set-top boxes with the new UX and cloud-based recording (cDVR) features. This allows users to access the recordings on their DVR at home as well as using the Astro Go app.

Sunil Taldar, CEO, Airtel DTH
Synamedia continues to be a strategic, long-term partner for Airtel. Our two companies share a common vision centered on innovation designed to boost customer experience and revenues while also protecting content investments.

Sue Couto, SVP and GM, Asia Pasific for Synamedia
Airtel is an acknowledged leader in the fast-growing Indian pay-TV market and we look forward to continuing our long-term  partnership with Airtel, as we collaborate on technologies and solutions that will help to shape the future of TV in India and beyond.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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