Movistar recently kicked off a Virtual Cycling event, an international, virtual competition on two wheels.
Virtual cycling is a discipline which is quickly gaining acceptance and building a strong base of users within conventional cycling fans. To set up this project, Movistar has joined forces with indoor cycling platform Bkool, who have developed a software which lets the user train and race at home, connecting a trainer to their device and taking part in online routes and competitions. The simulator is able to recreate, in a very realistic way, the conditions of the route and the races: vertical gain and drop, power of each rider, slipstream, landscapes, mountains or even different weather conditions.
Signing up for Movistar Virtual Cycling is completely free. The competition will start on April 1st with several qualifying phases under two different categories: men and women. The on-site qualifying events and finals will be held at times of the season close to the most iconic events in cycling. The users will be competing against each other on routes resembling the parcours where the most prestigious WorldTour races are held.