Ooredoo Taps MATRIXX Platform to Provide Personalized, Digital Mobile Plans in Kuwait and Oman

2 months ago
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Ooredoo Taps MATRIXX Platform to Provide Personalized, Digital Mobile Plans in Kuwait and Oman Image Credit: ultramansk/Bigstockphoto.com

Ooredoo announced at MWC, a partnership with MATRIXX Software, to digitally transform the mobile experience for millions of mobile customers in Kuwait and Oman.

For this, Ooredoo is leveraging MATRIXX Digital Commerce Platform. Ooredoo Kuwait has launched ‘ANA’, giving customers complete control of their mobile plans, and the freedom to choose and customise the digital package that fits their needs. In Oman, Ooredoo has expanded its successful Shababiah digital service to include postpaid mobile services. 

Both Ooredoo Kuwait and Ooredoo Oman are the first operators in their markets to launch such services, which provides an all-digital, individually customised mobile product that gives customers complete control of their mobile plans and digital worlds, and makes it easier to buy, use and pay for Ooredoo services directly from their mobile phones.

The launch of these new services reiterates Ooredoo’s position as a regional leader in digital transformation, having spearheaded many pivotal initiatives, such as the introduction of the first eSIM in Kuwait, and ground-breaking 5G trials. Combined with Ooredoo’s award winning superfast networks, these new services from Ooredoo Kuwait and Ooredoo Oman will further enhance customers’ enjoyment of digital services.

Sheikh Saud Bin Nasser Al Thani, Group CEO, Ooredoo
Our new digital mobile services in Kuwait and Oman enrich our customers digital experiences with the freedom to choose and customise the digital package that fits their needs through features like eSIM, roaming and booster packs.

Dave Labuda, Founder, CEO and CTO, MATRIXX Software
We are honored to partner with Ooredoo as it leads digital transformation in Kuwait and Oman. It is increasingly important for mobile operators to be able to offer their customers transparency, creativity and control. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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