Econet Wireless has achieved overwhelming success in its innovative service plans, unlimited WhatsApp bundle, transforming network usage that is aligned with subscriber behaviors and trends. The service developed and launched using Sandvine’s Usage Management solution, bundles include varying plans – 30 cents daily, 95 cents per week and $3 a month – to offer bite-sized Internet plans priced to meet the needs of the market demographic.
Econet’s Unlimited WhatsApp bundle allows subscribers to share photos, videos, voice notes, locations, files and attachments on the popular real-time communications application, as often as they want for a fixed price per month, week or even per day.
The service which was launched more than a year ago has experienced tremendous adoption by Econet subscribers, accounting for more than 23% of network activity. The launch of Econet’s WhatsApp bundle complements the recently launched Facebook service plan, which is also a hit among its subscribers.
“Sandvine’s leading business intelligence and service innovation capabilities enable us to better understand emerging trends on our network and act quickly to rapidly introduce new, innovative services that are highly-valued by our customers and that give us a competitive edge in our market.”
- Leon de Fleuriot, General Manager, Product and Services, Econet
“Many subscribers are using first generation smartphones and Talk and Text plans. This bundle has opened up an opportunity for Econet to launch service plans that incentivize subscribers to move to data-driven services that are affordable to users and profitable to the network.”
- Don Bowman, CTO, Sandvine
