Econet Wireless has achieved overwhelming success in its innovative service plans, unlimited WhatsApp bundle, transforming network usage that is aligned with subscriber behaviors and trends. The service developed and launched using Sandvine’s Usage Management solution, bundles include varying plans – 30 cents daily, 95 cents per week and $3 a month – to offer bite-sized Internet plans priced to meet the needs of the market demographic.
Econet’s Unlimited WhatsApp bundle allows subscribers to share photos, videos, voice notes, locations, files and attachments on the popular real-time communications application, as often as they want for a fixed price per month, week or even per day.
The service which was launched more than a year ago has experienced tremendous adoption by Econet subscribers, accounting for more than 23% of network activity. The launch of Econet’s WhatsApp bundle complements the recently launched Facebook service plan, which is also a hit among its subscribers.