Samsung Guest Analytics WiFi Platform Enhances CX and Data Analytics

11 months ago
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Samsung Guest Analytics WiFi Platform Enhances CX and Data Analytics Image Credit: vectorfusionart/Bigstockphoto.com

Samsung announced a new Wi-Fi solution for brick-and-mortar businesses in the U.S. that combines wireless connectivity with analysis to deliver a new level of customer insight and service.

Designed for businesses with guest interactions – including theaters, arenas, hotels, outdoor entertainment districts and retailers – Samsung Guest Analytics provides a reliable Wi-Fi platform that enhances customer satisfaction and data analysis opportunities.

The solution helps businesses gain access to key factors – such as foot traffic patterns, dwell time in specific areas and guest behavior in a store – while providing fast Wi-Fi connectivity for visitors. Guests ‘opt-in’ to Wi-Fi service at an establishment, and that business uses the data to understand trends, craft a better journey throughout the establishment, and offer services tailored to the customer.

In addition to offering complimentary Wi-Fi, Samsung Guest Analytics can extend content marketing initiatives – such as coupons and special offers – and create a consistent look for a Welcome Portal across all locations through centralized management of guest Wi-Fi. 

Imran Akbar, VP & GM, Wireless Enterprise, Samsung Electronics America
The Samsung Guest Analytics solution brings digital practices to physical retail and entertainment establishments, offering businesses a path to understanding customer needs and engaging visitors more effectively.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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