AT&T Picks Ericsson's AVP 2000 and HEVC Technology to Deliver High-Quality UHD Encoding

AT&T Picks Ericsson's AVP 2000 and HEVC Technology to Deliver High-Quality UHD Encoding Image Credit: Ericsson

AT&T has selected Ericsson Media Solutions’ AVP 2000 Contribution Encoder to help reliably deliver high-quality UHD encoding to enhance its coverage of a premier golf tournament, after success leveraging the solution for a major winter sports event in February.

The deployment also includes Ericsson Media Solutions’ HEVC Encoder Module, which provides high-performance compression technology to enable the delivery of AT&T’s widely viewed content across multiple devices.

The deployment of Ericsson Media Solutions’ AVP 2000 Contribution Encoder will enable AT&T to transform the performance of its TV service offering by making considerable bandwidth savings, maximizing the encoding efficiency, and offering a truly enhanced picture quality experience to its viewers. In addition, this HEVC-based solution maintains service content integrity with the lowest possible latency when contributing across different networks and platforms.

The multi-codec, multi-operational solution, which supports standard definition, high definition and UHD, is designed to provide ideal support for live content exchange across contribution networks. The solution meets the challenges of today’s multi-channel, multi-platform world by delivering very low latency and maintaining the quality of the coverage throughout the contribution content exchange video delivery chain.

John Ward, SVP of Content Operations, AT&T Mobility and Entertainment
Their perception of the quality of experience ultimately derives from the successful and reliable delivery of the content to all of their available devices, screens and platforms. 

Angel Ruiz, CEO, Ericsson Media Solutions 
The AVP 2000 and its HEVC technology provide the necessary performance and control to achieve the highest possible bandwidth efficiency across all delivery networks, while also offering the best performance and broadest capability across all applications and codecs.

Andrea Y. Lavannya is the Content Marketing Specialist and a Junior Editor at The Fast Mode. She is in charge of all types of marketing content liaisons and media partnerships with telecom event organizers. She covers telecom events globally and writes on topics relating to digital services specifically OTT services including OTT video, OTT TV and OTT music.


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